Lucas Lee-Tyson / LLT Research

The License To Print Mastermind

Hey, Lucas Lee-Tyson here.

For the past 4 years I’ve been heads-down focused on scaling 3 different offers to 8+ figures, collectively generating $62m+ in online courses & coaching program sales in the process.

For the first time ever, I’m sharing everything I’ve learned about direct response marketing, cold traffic advertising, building offers from scratch, and scaling automated systems to handle thousands of high-ticket customers.

In the past 6 months, many offers & businesses have gone bankrupt, or at best, seen their profits get slashed by up to 50-80%. Competition has increased and more businesses are seeing their return on ad spend shrink more and more with every passing week.

The game has changed. No longer can anyone just throw up a funnel, start taking sales calls, and expect to 4-5x their money within a couple weeks of launching.

This reflects in the data: Show up rates to sales calls declining. Close rates declining. Cost-per-clicks increasing. Profits shrinking.

After selling over $62m of my own digital products, I know for a fact that the only entrepreneurs that are going to survive (and thrive) into 2025 are those that have a "license to print".

AKA ones that can consistently spend $5k, $10k, $20k+ a day on paid ads PROFITABLY while the rest of the world is going to sh*t...

This new offer of mine is proof of that. And it's why I'm going to be sharing live updates as I scale this new offer to $2m/month inside my mastermind.

This mastermind will be 100% focused on teaching how you can build a legal money printer with your own info-marketing business, so that it can withstand any economy, and scale to $10m-20m+/year just as I have done with multiple offers.

What Will Be Taught In The Mastermind:

How to design cold traffic offers for mass scale on YouTube, Facebook, and Instagram paid ads (teaching all strategies I used to spend up to $45k/day on ads, profitably)
How to craft 1-of-a-kind marketing angles to massively increase profit margins & side-step competitors in "saturated" niches.
How to build automated front-end funnels that require 0 sales calls to enroll new customers.
How to design offer economics to maximize upfront cash collected
How to create effective upsells, cross-sells, and backend products to create an ecosystem around your customers, to triple your lifetime value.
My offer creation system for launching new products in 21 days or less.
How to create “publisher” offers where you manage a guru under your brand and share profits.
How to reduce customer friction & increase new customer activation via automation to drop refund rates and increase lifetime value (goal = <4% refund rate, 90%+ collection rate on payment plans, 10-20%+ backend upsell rate)
How to create “templated” funnels & ad scripts that are easily interchangeable for long-term market sustainability & domination, prevents recording burn-out
My media buying system for spending $45k+/day by myself & 1 assistant, no agencies.
My business automation stack I replaced ~$120k/month in payroll fees with.
How to actually remove yourself from your biz and not play the corporate CEO game of being on team Zoom calls all day.
And more.

Who This Mastermind Is For:

If you sell online courses, coaching programs, or high-ticket services and want to scale to $10m+/year. If you only want to make $50k-200k/month there’s better masterminds & mentors for you. My strategies, frameworks, and mindset are designed for SCALE and are not effective with smaller goals in mind.

This is also for marketers & sales people that have worked in the “high ticket” industry and see the massive potential, and want to start an offer of their own. If you already have decent persuasion skills I can teach you everything you need to fill in the blanks from scratch.

What's Included In The Mastermind:

1-on-1 onboarding call with me: 60 minutes with me over Zoom to learn about your business, goals and map out a game plan. Walk away with exact action items to implement to see real results in as little as 24 hours.
Unlimited 1-on-1 Loom video feedback from me: Submit any questions to me and I’ll respond with a custom Loom video. This is something that is included WITHIN REASON. Do not expect responses instantly or at all if you’re not asking a specific question.
1x/week group Zoom call with other mastermind members: Ask any questions & workshop offers with me LIVE. Tentatively these will be hosted on Tuesdays at 12pm PST (3pm EST) until a better time for all members is decided upon. All calls are recorded and available to watch anytime.
Private Facebook group with other mastermind members: Connect with other members & ask me questions directly. Add any team members/business partners you have
"License To Print" foundational video training course: This is a library of content (much of which I use to train my internal team) that explains the foundations of building an 8-figure info marketing business, how to create an offer with scale in mind from the start, and how to advertise it starting from $0 with paid ads on YouTube & Meta.
1x/week new recorded training & live case studies from my own offers. Every week will publish a new training on either: 1. What’s working well right now with my offers, or… 2. A case study on something I have done/implemented on previous offers and sharing why it worked.
All my templates for funnels / ad scripts / marketing automation / hiring. Pretty much everything I have used for all of my offers.
1x/year in-person event ticket included for free. I will soon start hosting in-person events in Los Angeles, price per ticket will likely be $5k-10k with a cap of 10-15 people per event. Included in your annual mastermind membership is free admission to 1 event per year.
BONUS: Invite me & my team into your ad accounts and we'll help you set up everything exactly as we do, guide you on scaling strategies, and give access to our Meta & Google reps.
BONUS: Done-for-you copywriting by me personally to help you create angles & offers that have $10m-20m+ scaling potential.
BONUS: Done-for-you marketing automation setup by my team to install all of the exact same sequences & frameworks that we use in all of our 8-figure funnels.

IMPORTANT DISCLAIMER:

This is a new mastermind, and unlike a lot of other coaches/mastermind offers it will not and never will be a large percentage of my personal income. I am sharing what I learn because I truly enjoy teaching it but have no desire to turn this into a “business”, as I enjoy scaling mass market offers on cold traffic a lot more.

The only things that will be taught in this mastermind is what I have done & accomplished myself. I will be the only coach/trainer in this and will not be bringing on “guest coaches”. So, only join this mastermind if you actually want to learn from me, not from “people I know”.

If you are looking for hands-on feedback and private coaching from an in-the-trenches advertiser & offer owner, then this is a great fit. If you’re looking for an “experience mastermind” that includes destination events that are just vacations disguised as learning, then there’s 20 other masterminds I can recommend that would be a better fit.

Mastermind Pricing Options (Annual Membership)

$10k deposit + $2,200/month => Click here.

$30k pay-in-full (save $6,400) => Click here.

This mastermind will be very personal to me - which is why I wrote this letter myself and will not be having my sales team take calls for it. If you have any questions, you can DM me on Facebook and I’ll personally reply but I have no interest in hard-closing anyone on this.

If you want the highest level help, I also offer 1-on-1 consulting (2 spots currently available).

Includes everything in the mastermind, plus:

2x/month 1-on-1 Zoom calls with me
- 60 minutes every 2 weeks to discuss progress, answer questions, and map out your next action items to grow.
2x full day in-person consulting with me in Los Angeles
- Full day (8am - 8pm) of brainstorming, workshopping, and consulting to get your business to the next level. Meals included.
  - Schedule these whenever you like, I would recommend doing 1 day at the start of us working together, and the next day 3 months into us working together.

Please DM me on Facebook if interested in 1-on-1.

These prices will inevitably increase, but by signing up today you get grandfathered in at this price for life, regardless of any future price changes.

Questions? Send me a DM on Facebook here: https://www.facebook.com/lucasmleetyson/

Thanks for reading. To your success,

-Lucas Lee-Tyson